JRK Hotel Group's mission is to expand its portfolio of hotels in major markets where we can reposition each asset through strategic management skills. JRK is an opportunistic investor that owns and operates hotels with a passion for driving revenue, improving service, and increasing net operating income through implementation of service standards and aggressive sales & revenue strategies. JRK Hotel Group plans to grow its current collection of boutique and flagged assets by 10 hotels before 2015.

JRK Hotel Growth Target Criteria

• 100-500 room existing hotel
• Project sizes: $10 million to $200 million
• Key markets: New York, Los Angeles, San Francisco, Hawaii, Washington DC, Boston, Denver, Seattle, Miami
• Boutique or Flagged Properties that can be repositioned or value added with improved management of operations

JRK Hotels Case Studies

Hotel Oceana, Santa Monica
JRK purchased Oceana Santa Monica in 1994 and converted it from an extended stay property to an upscale beach hotel. This 70-room boutique hotel was then repositioned through a $15 million renovation to compete in the luxury market of Santa Monica in 2007. This property outperforms the market in RevPAR consistently due to size & style of rooms, chic design, and personalized, first-class service. Oceana has built a reputation as the premier boutique hotel in Santa Monica. Hotel

Hotel Oceana, Santa Barbara
JRK purchased the property in 2002 and completed a full soft good renovation in 2008. This property is a 122-room beach front property with the best location in Santa Barbara. This property achieves over 100% of RevPAR in a full service market based on JRK unlocking the potential of the asset through design and marketing of a great product. JRK was able to increased revenues from $3.9 million to $6.6 million after repositioning the hotel.

Hotel Roger Williams, New York City
JRK acquired this 193-room property in 2003 and completed a full $10 million renovation to reposition "The Roger" to a full service hotel to compete in Manhattan's upscale market. Through JRK's management, the hotel has achieved 100% of its market share in RevPAR through strong direct sales and revenue management strategies. The Roger is highly regarded in the Manhattan boutique hotel market as a first- class operation in an a top midtown location. JRK increased revenues from $9 million to $20 million within two years of repositioning the hotel.

Holiday Inn Express Downtown, Nashville Tennessee
JRK acquired this 287-room property located in downtown Nashville in 2007. JRK was able to reposition this property through a $3 million renovation and improved its sales & marketing and revenue practices to drive NOI growth over previous years. Several service upgrades have been made to improve the guest experience and the hotel will complete a re-launch of the Holiday Inn Express brand in 2010. JRK increased revenues from $7 million to $9 million after repositioning the hotel.